“This job was wearing me out.”

For years, I found myself asking the same question. Why do intelligent people suddenly stop acting like themselves when they’re buying or selling a home?

I thought I had difficult clients. I was wrong. They were sending signals of stress through behavior, and I didn’t have the language to read them. The more time I spent with other agents, the more I realized it wasn’t just me. We were all carrying the same weight. We just kept calling it part of the job.

So I started studying how people decide under pressure, and using what I learned with my own clients. Testing it. Refining it. For a long time the method lived in my head. The real question was whether it could be taught.

The founding cohort answered that. Agents from Seattle to Paris took it into their own transactions and came back saying the same thing. It changed how they see their role. It changed how they lead their clients. And it changed the way they show up for this job.

And somewhere along the way, I started loving this job again.

Jessie Hrivnak